الَّذينَ كَذَّبوا شُعَيبًا كَأَن لَم يَغنَوا فيهَا ۚ الَّذينَ كَذَّبوا شُعَيبًا كانوا هُمُ الخاسِرينَ

Those who denied Shu'ayb - it was as though they had never resided there. Those who denied Shu'ayb - it was they who were the losers.