أُولـٰئِكَ الَّذينَ اشتَرَوُا الضَّلالَةَ بِالهُدىٰ فَما رَبِحَت تِجارَتُهُم وَما كانوا مُهتَدينَ

Those are the ones who have purchased error [in exchange] for guidance, so their transaction has brought no profit, nor were they guided.